Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data


Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.

1. Much more accurate information
The typical technique of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This means that the information being sent out to Google Ads, Facebook Business Manager and various other systems is less accurate than it needs to be.

Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's loaded from your very own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more accurate information and a much more complete image of individual journeys throughout channels.

Additionally, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to abide by various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.

2. Much better control over data.
Server-side monitoring allows services to collect and improve data prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can assist marketing experts make more enlightened advertising choices.

Conventional pixel monitoring relies on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations seeking to adapt to these modifications.

3. Much less vulnerable to fraud
Server-side tracking allows organizations to manipulate data payloads prior to it gets to 3rd party endpoints, improving safety and security and personal privacy. This is specifically important as different web browsers and systems significantly transform how they handle cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will certainly not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.

In addition, server-side tracking enables you to capture individual data directly on your own web servers. This gets Twitter Ads performance software rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a collection of guidelines that informs your internet site's server what occasions to record. This data is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's also made use of to trigger event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your page to accumulate information from individuals.

4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser constraints. This indicates that information gathered by the website/app is first sent to the server where it's processed and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this method is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an active advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion information in the same way that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.