Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to improve their information collection processes. While it calls for much more technical knowledge than regular GTM and may present extra prices, it can cause better precision and even more reliable data


Pixel monitoring makes use of an item of code to sign up conversions on your site. It's easy to set up and much less susceptible to advertisement blockers.

1. Much more precise information
The standard approach of tracking conversions on a site, making use of pixels, is having difficulty with altering internet browser personal privacy plans. This implies that the data being sent out to Google Ads, Facebook Manager and various other systems is much less exact than it must be.

Server-side monitoring is a much more protected choice that aids to bypass these limitations, as it's packed from your own domain and treated as first-party code, suggesting it's less most likely to be influenced by ad blockers or other security steps. This provides much more accurate data and an extra full image of customer journeys across channels.

Furthermore, this kind of tracking enables companies to track conversions outside of the website, such as call and in-store visits, which can be hard for pixel-based monitoring. This flexibility provides marketing professionals a lot more possession over the information they send, and makes it much easier to follow numerous data legislations. It's likewise a great deal much less prone to fraudulence, as it's harder for illegal actors to manipulate the system by altering the postback URL.

2. Better control over information.
Server-side tracking allows businesses to collect and enrich data before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketing professionals make even more educated advertising and marketing choices.

Standard pixel tracking relies upon JavaScript tracking codes that are placed in internet site site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring enables companies to bypass these limitations and provide accurate, constant data that is much less susceptible to interference.

This sort of monitoring also permits companies to track conversions that take place beyond the site, like telephone call and in-store purchases. This is necessary considering that new personal privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the shelf life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is a lot more dependable for organizations seeking to adjust to these modifications.

3. Less susceptible to fraud
Server-side tracking enables services to manipulate data hauls before it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as various browsers and systems increasingly alter just how they deal with cookies. For instance, in iphone 14, Safari will just deliver first-party cookie data and will not permit pixel-based monitoring. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place outside of your site.

Furthermore, server-side monitoring allows you to catch customer data straight by yourself servers. This gets rid of dependancy on 3rd parties, which can be prone to violations and personal privacy violations.

A server-side tracking system is a collection of guidelines that tells your web site's web server what occasions to tape-record. This data is after that sent out to analytics tools like Google Analytics and Facebook Company. It's negative keyword management additionally made use of to set off event-based ads, such as retargeting. On the other hand, pixel tracking is an alternative technique that makes use of a tiny piece of code on your website to gather information from customers.

4. Less complicated to execute
Server-side monitoring is an information collection procedure that takes place on the website's own server, bypassing internet internet browser constraints. This suggests that data collected by the website/app is first sent to the server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The benefit of this approach is that it decreases the range of information administration and offers companies extra control over transmission, making it generally more reliable. Consequently, it's much less susceptible to information difficulties triggered by points like a damaged link or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Monitoring, your service can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more exact information and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the tracking restrictions imposed by browsers and ad blockers.